Dura Architectural Signage

I joined Dura to explore how graphic design could strengthen a fabrication company from within. What began as a technical role evolved into a design-led position focused on clarity, process, and communication.

At Dura, I worked across every stage of signage production—from design intent through fabrication. Our team handled a wide range of projects: ongoing standards for NewYork-Presbyterian and NYU Langone Health, donor recognition and corporate signage at 590 Madison Avenue, and large-scale architectural signage projects for design firms like C&G Partners and Entro.

My work centered on developing visual systems that improved precision and consistency. I created templates, workflows, and documentation standards that accelerated approvals and unified how information moved between project teams and fabrication. These systems allowed us to approach projects not just as fabricators, but as signage consultants contributing to the design conversation.